SEM (Search Engine Marketing) in Folsom, CA

General Search Engine Marketing and Paid Acquisition Services in Folsom, CA

If you are looking to maximize traffic to your website, one of the best ways to do this is through SEM marketing. SEM stands for “search engine marketing” and it refers to a wide variety of online marketing campaigns. SEM is everything marketing online; PPC (Pay Per Click), PPC (Pay Per Call), Google Guaranteed, Local SEO, and Organic SEO.

Often times when you combine search engine marketing through Google Ad Words (PPC – Pay Per Click) along with organic SEO that is when real brand awareness occurs and you start to really dominate your target market. There are many different strategies when developing an SEM campaign and it is important to first understand your industry. What works for one industry may not work for another, so just keep that in mind when you are looking into all the options you have for running an SEM campaign.

Paid Acquisition

If you search for a set of keywords in Google, the first 1 – 3 results are going to be highlighted. These are paid promotion ads through Google Ad Words. The same goes for Bing and Yahoo – they just have different ad product names. The companies featured here paid to have you view their result (also referred to as “Impressions”) and pay for your click into the website (Pay Per Click).

With search engine marketing, you can pay in two ways:

  • Pay Per Click (PPC)
  • Pay Per Impression or Pay Per Thousand Impression (CPM)

With pay per click, you pay for how many times people click over from the search engine into your website or how many times people call your phone directly. The search engine will continue showing people your link until your ad budget runs out. With pay per impression, you pay for how many people see your link, this will range from anywhere between 1000 impressions to 100,000 impressions and beyond. With Pay Per Impression, the search engines will show your link to as many search results displayed for a keyword search.


SEM and PPC are great additions to local SEO and organic SEO campaigns to maximize traffic to your site. You can set your ad budget for PPC and you are almost guaranteed to get results for the amount of money you paid. Of course, nothing replaces an interesting website full of high-quality content and things that customers want to buy, but SEM helps you bring more people to your website.

Our developers, designers, and marketers specialize in getting people to your website and in making sure that your website will hold their interest and translate into sales conversions. When running a PPC campaign, you want to make sure that you are driving traffic straight to a landing page that holds an opt-in form, free quote form, free trial form, or extremely large phone number that enforces prospects to call.


SEM is a much broader term than SEO and SEM can be considered pretty much anything dealing directly with “Search Engines”.

Being that SEO is designed to increase your organic website rankings in the search engines, SEM is designed to be anything from paid search results to social media. SEM is basically a subset of SEO and SEO can be considered SEM. If you have any questions about SEM or SEO, contact our web design and web development company in Folsom, CA today and we will help you understand what all this is and how to increase your online visibility.