SEO Marketing Services Folsom, CA
SEO (Search Engine Optimization), Online Marketing, and Organic SEO Services
Many people think that when they put a website up it will automatically pop up on search engines for any terms related to what the website is about. They end up confused and frustrated when their website doesn’t even show up on Google’s first five pages. It is an understandable mistake, you don’t have to sit around and wonder when your website is going to be #1. With our Search Engine Optimization team in Folsom, we have the years of experience you need to rank #1. Whether you’re looking for local SEO, citations, link-building services, creative copywriting, landing page copywriting, or eCommerce SEO, we can help.
Our experience dates back to 2005 when the search engines were just starting to get used to people doing SEO. The game has changed a lot since then and to rank #1 for many keywords online, it takes knowledge of exactly what the search engine algorithms are doing. Over the years, Google, Yahoo, Bing, Duck Duck Go, and other major search engines have shifted the way they rank websites. It used to be solely based on Page Rank and Keywords. Not anymore. Now the search engines learn more on user experience and AI machine learning algorithms to determine, based on industry, which sites will rank for which keywords and keyphrases.
Experienced Since 2005
It turns out, that there is something of a magic formula to getting your website to appear on the front page of Google results. You have to show the search engines what your page is about and prove that it is more valuable than all the other websites that are competing for that coveted #1 ranking on the SERPs (Search Engine Result Page).
Website Designs that are optimized correctly rank at the top of search engines for certain keywords based on the design, user experience, and copy inside that website. We specialize in organic SEO services which ultimately equates to three items; copy, citations, and backlinks.
This means that our SEO strategies center around informative content that people want to read, not “black hat” strategies that will pop you up in the rankings quickly but then will get you dropped even more quickly.
Our organic SEO services will put you up at the top of searches for your target keywords along with key phrases and more importantly, will keep you there.
White-Hat SEO
- User Experience
- Compelling Content
- Citations
- Backlinks
- Consistently
- Age of website
- Proper Keyword & Keyphrase Research
- Internal Linking Structure
- Outbound Linking Structure
- + Many More
Black-Hat SEO
- PBNs (Private Blog Networks)
- High Quantity / Low-Quality Backlinks
- Software Generated Citations
- High Quantity / Low-Quality Citations
- Poor English Copy
- EMDs (Exact Match Domain Names)
- Expired Domains
- + Many More
Responsive Website Design
A Responsive website design for your SEO campaign is crucial these days considering almost 90% of all people looking at your website will use a mobile or tablet device. Being that the majority of users will look at your website on these devices, the search engines have favored websites that are responsive which means better rankings and more business. If you do not have a well-optimized website designed for tablets and phones, you will lose to your competition.
Compelling Content
This is a good one. Having compelling content on your website for good SEO. It’s like going on a diet and eating the best foods possible. If you slack off and leave one of your pages with horrible content, your website will drastically drop in the search engines and you will lose. Having well-written, well-optimized, and well-organized content is quite possibly the heart and soul of your website. The search engines are always looking for better websites with better content. Trust our SEO team to rank your website #1 for the terms you want in Folsom, CA.
Proper Keyword Research
Having the right keyword focus on your website can be the difference between massive sales and little bits here and there. When targeting keywords online, you want to focus on different keywords that are going to convert well with who your marketing to. There are main keywords/key phrases like “SEO Folsom” and then long-tail keywords like “Best SEO Company Folsom”. Both of these are great search terms to rank for however, something like “Best SEO company in Folsom” may be a little easier as you’re targeting more words.
Linking Structure
The linking structure in your website should reflect something similar to your entire web site’s pages and page layout. There is a happy medium in internal and external page linking as one day the search engines may come out with another update that kills websites with too many links on their page. Keep in mind, that when developing a website it is important to have links but not too many links. Over-optimization is an important area to watch when optimizing a website.
Give us a call today if you have any questions on SEO or general inbound marketing services in Folsom, CA.